I was born in 1978 in Donostia, a medium-sized city in the Basque Country, where I live.
I studied Audiovisual Communication because I wanted to be a screenwriter. It didn't go well (you will have already noticed) and I started working in advertising, while learning on my own about digital things.
Digital work became full-time work and in 2008 I founded La Personnalité with Goio Telletxea. It is an independent studio that designs digital products and services, making life easier for users of complex systems.
Meanwhile, I have written books and columns and, truth be told, I don't know how.
I am a reader, a cinephile and a series lover and I don't have pets but plants. And I don't feel insulted if you call me "woke".
For now, this is enough about me.